The number of characters allowed in an SMS

SMS Content

One SMS can have a maximum of 160 GSM-7 or 70 unicode characters. If there are more than these, a charge for multiple SMS will be applied, and at this point, one SMS will have a maximum of 153 GSM-7 or 67 unicode characters because of the overhead (the overhead is used for sending SMS information to vendors, this is not required if you only send one SMS, however, it's required for the 2nd SMS onwards). 

Limitation:

The maximum of SMS characters can be used is 10251.

 

Forbidden Content

Spam SMS is forbidden by Singapore law. Following that, we used Keyword as a barrier:

• Common keywords considered as spam, both lowercase, and uppercase
• Illegal content (gambling-related, fraud, scam, spam, sexual, etc)
• Sensitive content (political-related, fake news, etc)

are not allowed to be delivered.

Example:

• fast loan, fast cash, interest rate, repayment, ready cash, installment, up to 100k, cash, c@sh
• $10000, $20000, $30000, $40000, $50000, $60000, $70000, $80000, $90000, $100000, $$$
• loan, lo@n, lo@ns, l0an, l0@n, lo@ns, loan:, lo@n:, lo@ns:, l0an:, l0@n:, lo@ns:
• easy bet, casino, betting, casino-jackpot, c@sino, c@sin0, b3tting,
• hot models, SYT, massage babes, GND, online love, dating